First, Accenture releases a study that shows Boomers adopting tech applications 20 times faster than Gen Y-ers. Now, we have a peek at what they want out of that technology. And since they’ll outspend the whipper-snappers by over $1 trillion in 2010, they’ll probably get it.
AARP and Microsoft conducted focus group dinners in 4 cities […]

Yep…according to one study, 3% percent of their sample of those 99 and older are on Twitter. And 1 out of 5 are active online.
That’s just one interesting fact found in a Chicago Trib article about techno boomers, those teaching their kids about living in the digital age. The reason? Boomers have more time and […]

From PRNewswire:
VibrantNation.com, the online destination for women 50+, released new research that reveals that the niche they’ve termed “Vibrant Women” is the first generation of women in history whose social networks are continuing to expand at midlife and beyond. Defying the stereotype of increasing marginalization as they age, this study confirmed that not only are […]

I’m conflicted. I can’t decide whether I’m a consumer who loves Europe’s approach to protecting me from new technology misuse or a realistic businessman who views them as luddites who just don’t get it. Whichever, you’ve got to respect their willingness to take on tough questions.
Now, Germany’s data protection commissioner is defining an IP address […]

Traditional TV will continue to be the dominant advertising medium over the next five years, although broadband will continue to make significant headway, according to a survey of 270 media executives, conducted by Myers Publishing and underwritten by video monitor Teletrax.
Take a quick read of the Hollywood Reporter article here.
Not that I totally disagree, but […]

if you’re looking for a good investment, maybe you should be looking somewhere else than the Dow for long-term performance.
This study has been around a year or so, but it clearly shows that companies performing well in the American Consumer Satisfaction Index outperform the DJIA, almost doubling the return.
So let me see if I can […]

A report released Monday shows that more people are using online to watch television broadcasts. According to The Conference Board and TNS, viewership is up to 16%, six points higher than a year ago.
Seems that “personal convenience” and “avoiding commercials” are the primary reasons…duh.
Consumer Internet Barometer
So, what are they watching? Well, more of us will […]

I admit that I’m an Apple Fanboy. I still have my original Mac with the signatures of the team inside the case.
But I use both mac and pc…some stuff just demands that Windoze thing. So, what are you using? Take this quick poll…

Do you use a Mac or PC?

Enable Javascript to […]