First, Accenture releases a study that shows Boomers adopting tech applications 20 times faster than Gen Y-ers. Now, we have a peek at what they want out of that technology. And since they’ll outspend the whipper-snappers by over $1 trillion in 2010, they’ll probably get it.

AARP and Microsoft conducted focus group dinners in 4 cities and produced a report that shows boomer technology habits are in a state of flux. That means they’re still looking for more and better. And THAT means opportunities in this rich market for smart technology marketers.

NY Times Article

This entry was posted on Monday, December 7th, 2009 at 4:03 pm and is filed under New Tools/Old Habits, Factoids. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.